phoebe chase

Based near a busy commercial area in Ann Arbor, Michigan, the Peachy Fitness Yoga Studio was struggling to reach prospective clients. In an effort to increase membership, they hired me to develop and execute a new digital marketing strategy. I worked with the owner and yoga instructors to create social content that would be approachable to a wider variety of client segments. For Instagram and Facebook, I designed digital flyers using my photographs of the studio and instructors. These designs were also used for a print membership gift card and program brochure. The goal was to increase visibility and give potential customers a glimpse of what to expect in class. These cards were shared on social media and printed for distribution, reaching our audience where they are and drawing them in with the appeal of Peachy Fitness.